WANTED – Experience You Ride

Since 1992, Wanted Bikes GmbH has been active in the European bicycle industry, developing and manufacturing high-quality bicycles and e-bikes for leading brands and retailers.

This experience, combined with a deep understanding of brands, products, and markets, forms the foundation for everything we do today. Over decades, we have worked with various brands, technologies, and production partners. We strategically consolidate this knowledge to create bicycles and e-bikes that deliver what truly matters today: modern technology, sophisticated performance, and a contemporary design. Our strength lies in reducing complexity and uniting the best of different worlds. We know which solutions work in everyday life, which technologies truly make a difference – and how to implement quality efficiently.

This is how we create bikes that are sporty, reliable, and durable – without unnecessary compromises.

At the same time, our customers benefit from a decisive advantage: thanks to our market knowledge, network, and efficient structures, we can achieve attractive prices with high quality.

Our Ambition:
To develop bicycles and e-bikes that combine modern performance, mature technology, and clear design – making them accessible to everyone.
Our Promise:
A bike that is based on experience, excels in everyday use, and gives you the feeling every day that you made the right decision.

Since 2026, we have maintained a close strategic collaboration with Selle Royal Group. Together, we focus on premium quality, innovation, and a strong European production and value creation network.

By combining our flexible bicycle and e-bike development capabilities with Selle Royal Group’s international expertise, we are strengthening our “Europe First” strategy and creating innovative, high-quality, and competitive products.

Selle Royal Group’s portfolio includes globally renowned brands such as Selle Royal, Fizik, Brooks England, Crankbrothers, and PEdALED – strong brands that stand for design, performance, and innovation in the global cycling industry.